Multichannel PPC Performance Dashboard for a Consumer Goods Agency

🏢 Client Industry:

PPC Marketing Agency (focused on consumer goods brands)

🛠️ Services Provided:

• Custom Looker Studio (Google Data Studio) Dashboard Development
  
  

• Data Integration from Google Ads, Facebook Ads, and Google Analytics
  
  

• KPI Visualization and Channel Performance Reporting
  
  

🔗 Data Sources Used:

Google Connectors:

• Google Ads (via Data Studio Connector)
  
  

• Google Analytics (via Data Studio Connector)
  
  

Supermetrics Connectors:

• Facebook Ads via Supermetrics for Looker Studio
  
  

⚙️ Tools & Platforms:

• Google Data Studio (Looker Studio)
  
  

• Supermetrics
  
  

• Google Ads
  
  

• Facebook Ads
  
  

• Google Analytics
  
  

The client, a performance marketing agency for consumer brands, needed a centralized PPC dashboard to merge insights from Google Ads and Facebook Ads into a single, easy-to-navigate view. The goal was to empower their clients with real-time visibility into multichannel ad performance.

We built a custom Looker Studio dashboard that provided:

• A high-level snapshot of overall PPC campaign performance
  
  

• Deep dives into individual channel metrics
  
  

• Web traffic insights, goal completions, and ecommerce KPIs from Google Analytics
  
  

• A demographics breakdown with interpretation tips for better targeting
  
  

This dashboard eliminated manual reporting, improved client communication, and enhanced the agency’s ability to make fast, data-driven decisions.