Advanced Facebook Ads Reporting Dashboard for a Performance Marketing Agency

🏢 Client Industry:

Facebook PPC Agency

🛠️ Services Provided:

• Looker Studio (Google Data Studio) Dashboard Development
  
  

• Data Transformation (cleaning, joining, and structuring)
  
  

• Predictive Analysis & Forecasting
  
  

• Mobile-Friendly Dashboard Design
  
  

🔗 Data Sources Used:

Google Connectors:

• Google Sheets (for structured and transformed data input)
  
  

Supermetrics Connectors:

• Facebook Ads via Supermetrics for Looker Studio
  
  

• Facebook Ads via Supermetrics for Google Sheets
  
  

⚙️ Tools & Platforms:

• Google Data Studio (Looker Studio)
  
  

• Supermetrics
  
  

• Google Sheets
  
  

• Facebook Ads Manager
   

The client, a Facebook PPC agency managing multiple ad accounts, needed a custom Facebook Ads dashboard that could deliver granular, multi-level reporting for each of their clients. In addition to detailed campaign analysis, they requested a mobile-optimized version showcasing high-level performance metrics for quick reviews on the go.

Another key requirement was to replace the functionality of a paid reporting tool, saving on licensing costs while improving flexibility and branding.

We achieved this by:

• Building a modular and scalable dashboard in Looker Studio
  
  

• Leveraging Supermetrics for Google Sheets for complex data prep and transformation
  
  

• Integrating predictive performance analysis to help plan ad strategies
  
  

• Designing the dashboard to be responsive and user-friendly across desktop and mobile
  
  

This solution helped the client eliminate the need for costly third-party tools while enhancing reporting clarity and client satisfaction.